{"id":1129,"date":"2018-07-23T17:42:12","date_gmt":"2018-07-23T14:42:12","guid":{"rendered":"https:\/\/insly.com\/?p=1129"},"modified":"2023-08-22T11:00:06","modified_gmt":"2023-08-22T08:00:06","slug":"how-to-sell-insurance-online","status":"publish","type":"post","link":"https:\/\/insly.com\/en\/blog\/how-to-sell-insurance-online\/","title":{"rendered":"How to Sell Insurance Online?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>As more customers begin their search for insurance products on the Internet, it makes sense for insurance brokers and agents to start selling insurance online and to create online quote forms and calculators to attract some of those prospects. With the tools and methods necessary to sell insurance online, insurance brokers and agents can potentially increase their business volume with new customers obtained from Internet sources.<\/p>\n<h4 class=\"p1\"><span class=\"s1\">ONLINE QUOTES<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">There are lots of online insurance brokers and agents selling insurance products online. In the ever increasing competitive world of insurance, where there is little to no differentiation between one provider and another, a key area where online insurance brokers can increase market share is by making quote and application process as intuitive as possible. Unfortunately insurance broker companies still neglect the quotation and application process on their websites and present poorly designed, unintuitive and confusing forms to their prospective customers which in turn could see them missing out on conversions.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Key Takeaways<\/b><\/span><\/p>\n<ul>\n<li>Keep the quote form simple and only ask relevant questions<\/li>\n<li>Do not ask for personal information during the initial quotation process<\/li>\n<li>Don\u2019t assume your users know your products<\/li>\n<li>Provide tools or calculators to guide users when completing the form<\/li>\n<li>Provide useful contextual help during the quote process<\/li>\n<li>Ensure the form layout is intuitive and appealing<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">How insurance companies who sell their products online can consider implementing changes on their website?<\/span><\/p>\n<ul>\n<li><b>Effectiveness: <\/b>Measure<b> <\/b>whether users could successfully complete the quote process and answer all questions without making any errors<\/li>\n<li><b>Efficiency: <\/b>Measure<b> <\/b>the time it takes to complete the quote process, the number of questions asked and the number of steps involved<\/li>\n<li><b>Satisfaction: <\/b>Measure users perception of the effort it took to complete the quote process and how easy or difficult it felt<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Here are <\/b>6 key learning points that insurance brokers who want to sell online can use to ensure that they are offering the best experience to their potential customers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>1. Keep the quote form simple and only ask relevant questions<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Most online insurance brokers are adding extra fields that were not required for a quote. This tended to increase the time to complete the task and introduce more potential for errors and abandonment. For a quote, name and address details are not required. Equally asking users how they \u201cheard about you\u201d at this stage in the process just adds to the frustration, and rarely gets completed honestly by users just wanting a quote. Questions not required for the quote, such as personal details could be asked later during the application process once users have decided to proceed.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"center aligncenter wp-image-1133\" src=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_online_software-1-250x328.png\" alt=\"\" width=\"310\" height=\"406\" srcset=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_online_software-1-250x328.png 250w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_online_software-1-120x158.png 120w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_online_software-1-75x98.png 75w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_online_software-1.png 644w\" sizes=\"(max-width: 310px) 100vw, 310px\" \/><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2. Do not ask for personal information during the initial quotation process<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">On insurance websites, one of the main frustrations users complain of is having to provide personal details in order to receive a quote. Most have concerns about giving their phone number or email address in fear of receiving unsolicited emails and phone calls. This is a significant barrier to conversion which sees them abandoning the quote process in search of another provider who doesn\u2019t require personal information before they get a quote.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Online insurance brokers would increase their conversion rate by removing fields that ask for personal information from the quote form. Users will be more inclined to give their email address willingly once they are shown a quote price if they are offered to have the quote emailed to them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><img decoding=\"async\" class=\"center aligncenter wp-image-1136\" src=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_online_questions-1-250x99.png\" alt=\"\" width=\"490\" height=\"194\" srcset=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_online_questions-1-250x99.png 250w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_online_questions-1-700x278.png 700w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_online_questions-1-120x48.png 120w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_online_questions-1-246x98.png 246w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_online_questions-1-660x263.png 660w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_online_questions-1.png 729w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>3. Don\u2019t assume your users know your products<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many online brokers assume users had read and understood the specific insurance products conditions and had already made a decision which insurance is best for them. In reality most users will jump straight to get a quote before reading any contents on the website and would be unsure when they are required to select a suitable product from the list.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If users are required to know certain information about the products before the quotation process, make them aware of this fact before they begin the process. Better still would be to offer help during the quotation process that explains the options available to them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><img decoding=\"async\" class=\"center aligncenter wp-image-1139\" src=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_questions-1-250x175.png\" alt=\"\" width=\"456\" height=\"319\" srcset=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_questions-1-250x175.png 250w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_questions-1-120x84.png 120w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_questions-1-140x98.png 140w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_software_questions-1.png 645w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>4. Provide tools or calculators to guide users when completing the form<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The websites that offered a better experience offered tools and calculators during the quotation process that would guide the user when answering questions. For example some users that are taking life cover would not understand some important aspects, such as the amount of cover they would need and would have concerns that they were either under-insured or unnecessarily paying more in premiums.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>5. Provide useful contextual help during the quote process<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Quote forms must provide some form of help tool tips. This help should be displayed automatically when users click into the specific field and should provide additional information about what is required and more importantly why it\u2019s required. Where further explanation is needed the tool tip should provide a link to further information.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>6. Ensure the form layout is intuitive and appealing<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Most people don\u2019t enjoy spending time filling out insurance forms and want to get it over with as quickly as possible. Some of the websites are displaying difficult-to-use and complex forms; with long text heavy questions and poor design with misaligned fields, which would lead to frustrated users who are more likely to abandon the form.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">However form layout and design doesn\u2019t have to be boring or dull. Find creative ways of gathering information to make applying for a quote enjoyable.<\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\"><b>LEADS TO YOUR WEBSITE<\/b><\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Now when you have a really good website for selling online, you will need to generate leads. These could be visitors who sign up to your e-mail marketing list, or visitors who you convert into customers in the moment.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">According to <a href=\"http:\/\/www.insuranceagents.com\/marketing\/5-ways-to-get-more-leads-by-fixing-your-landing-pages\" target=\"_blank\" rel=\"noopener\">Eisenberg Holdings<\/a>, companies typically spend $92 to bring a customer to their site, but only $1 to convert them. T<\/span>herefore it should be no surprise that conversion rates typically range from a mere 1 to 3 percent, according to research conducted by Steelhouse. In other words, 97 percent of the people who come to your agency&#8217;s website leave without requesting a quote.\u00a0If you invested 10 or even 25 percent of your efforts on conversion, instead of just 1 percent, you could heavily impact the leads you generate from your website.<\/p>\n<p class=\"p1\"><span class=\"s1\">Here are some tried and trusted ways to improve your lead generation efforts that you can start to experiment with to boost your conversions.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Optimise your landing pages<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">First of all, you need an optimized landing page. That means one that is optimized for conversions, and there are many specialist tips that a professional can help you with, including:<\/span><\/p>\n<ul>\n<li>focus on only one goal (an email sign up, product purchase, etc.);<\/li>\n<li>don&#8217;t include any links to anywhere else;<\/li>\n<li>make your CTA stand out using color and design;<\/li>\n<li>state exactly what will happen when prospects click on the CTA (never just say &#8216;Click Here&#8217; or &#8216;Submit&#8217;);<\/li>\n<li>make sure the landing page follows on from where the customer arrived from, such as an email, PPC ad, etc. There should be continuity;<\/li>\n<li>always use social proof, which could come in the form of testimonials or social media counters;<\/li>\n<li>test your headline, CTA, testimonials and anything else until you increase conversions.<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Use social media<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many businesses fail to think of social media as a lead-generation tool, but it can actually be very powerful.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">One way to do this is to entice your Twitter followers to visit your website to read content, and then encourage them to sign up to your email list. Alternatively, you can sign them up to your list directly from Twitter. This way you are not selling directly, but you are generating leads.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Use content marketing<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Content marketing is a form of inbound marketing where the idea is to publish high-quality content in order to encourage shares and build links. When it comes to lead-generation ideas, this should definitely be one of the ones you focus on.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Start by publishing content on your blog, then move onto guest posts. Encourage shares of your content on social media, and the more shares and links you get, the more people will find your site. It will also help your SEO, which will help direct more targeted visitors to your site.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1142 \" src=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1-250x148.png\" alt=\"\" width=\"605\" height=\"358\" srcset=\"https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1-250x148.png 250w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1-700x415.png 700w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1-768x455.png 768w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1-120x71.png 120w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1-165x98.png 165w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1-660x391.png 660w, https:\/\/insly.com\/wp-content\/uploads\/2016\/12\/insurance_broker_blog-1.png 979w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Use dedicated lead-generation pop-ups<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Some people love pop-ups, some hate them. However, if used correctly, they can be very effective for lead generation.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You could set up a pop-up that asks people to sign up to your email list when they have been on your website for a short period of time, and this may prove to be effective.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You could also consider using a tool like <a href=\"https:\/\/wordpress.org\/plugins\/social-locker\/\"><span class=\"s2\">Social Locker<\/span><\/a> for Word Press. Using this, you can set the popup to appear once a visitor has landed on your page and has read some of the content.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You can then ask for a Facebook Like or a Tweet to continue reading. After the visitor is engaged, they are already enjoying your content, and they may be more likely to oblige. This can help to get more shares, and eventually more leads.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Provide something in return for emails<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you are building your email list, don&#8217;t assume that people will give away their emails for nothing. You want to get access to your targets&#8217; inboxes, and they will want something in return.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Just because what you are providing is free, you must still make sure it provides value if you want to get more leads, so make sure you come up with a good offer.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Boost your leads, boost your conversions<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So start to focus on hitting your lead generation targets using these techniques, and you could soon start to see more sales.<\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Source: <a href=\"http:\/\/www.experienceux.co.uk\/ux-blog\/2014\/01\/24\/14-leading-insurance-providers-quote-processes-and-what-you-can-learn-from-them\/\"><span class=\"s4\">experienceux.co.uk<\/span><\/a>, <span class=\"s4\"><a href=\"https:\/\/www.linkedin.com\/pulse\/lead-generation-ideas-brokers-jason-hulott\">Jason Hulott LinkedIn<\/a>, <a href=\"http:\/\/www.insuranceagents.com\/marketing\/5-ways-to-get-more-leads-by-fixing-your-landing-pages\" target=\"_blank\" rel=\"noopener\">InsuranceAgents.com<\/a><\/span><\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s3\">INSLY is suitable software for selling insurance products online via API service. Please contact us by <a href=\"mailto:sales@insly.com\/en\">e-mail<\/a> and let&#8217;s discuss in a 15-minutes call the possibilities for your successful online business.<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"btn light-green-border medium radius animated animation-delay-1 book-a-demo bounceIn\" href=\"#\">Book a demo<\/a><\/p>\n<p><strong>READ ALSO:<\/strong><\/p>\n<p class=\"single-post_title\"><a href=\"https:\/\/insly.com\/blog\/customer-story-ptarmigans-new-insurance-trading-platform-launched\/\">Customer Story: Ptarmigan\u2019s new insurance trading platform launched<\/a><\/p>\n<p class=\"single-post_title\"><a href=\"https:\/\/insly.com\/blog\/how-mgas-are-positioned-to-innovate-in-the-insurance-market\/\">How MGAs are positioned to innovate in the insurance market?<\/a><\/p>\n<p class=\"single-post_title\"><a href=\"https:\/\/insly.com\/blog\/your-startup-wants-to-sell-insurance-as-an-agency-or-mga\/\">Your Startup Wants to Sell Insurance as an Agency or a MGA?<\/a><\/p>\n<p class=\"single-post_title\"><a href=\"https:\/\/insly.com\/blog\/customer-story-cactus-launched\/\">Customer Story: Cactus launched an online trading platform for commercial combined and contract works insurance covers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As more customers begin their search for insurance products on the Internet, it makes sense for insurance brokers and agents to start selling insurance online and to create online quote forms and calculators to attract some of those prospects. With the tools and methods necessary to sell insurance online, insurance brokers and agents can potentially [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[68,69,222,108,251,223],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance-innovation","tag-insurance-agency-software","tag-insurance-broker-software","tag-quoting-acceptance-online","tag-sell-insurance-online","tag-start-mga-business","tag-starting-insurance-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Insurance Online? - Insly<\/title>\n<meta name=\"description\" content=\"How to Sell Insurance Online? 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