{"id":12503,"date":"2021-05-19T15:15:45","date_gmt":"2021-05-19T12:15:45","guid":{"rendered":"https:\/\/insly.com\/?p=12152"},"modified":"2023-08-18T14:00:28","modified_gmt":"2023-08-18T11:00:28","slug":"5-questions-with-insurtech-influencers-rick-huckstep","status":"publish","type":"post","link":"https:\/\/insly.com\/en\/blog\/5-questions-with-insurtech-influencers-rick-huckstep\/","title":{"rendered":"5 Questions with Insurtech Influencers \u2013 Rick Huckstep"},"content":{"rendered":"
<\/div>

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We continue the series of interviewing insurtech influencers to find out their views on the most promising start-ups, obstacles to market disruption, impactful and attractive fields for funding, and much more. We have already published stories<\/span>\u00a0with<\/span>\u00a0<\/span>Robin Kiera<\/span><\/a>\u00a0and<\/span>\u00a0<\/span>Paolo Cuomo<\/span><\/a>, so don\u2019t forget to check out these, too!\u00a0<\/span><\/p>\n

This time, we have a futurist, creator, and entrepreneur Rick Huckstep sharing his thoughts. Enthusiastic about the tech economy and a start-up investor himself, Rick believes automation and\u00a0decentralised\u00a0finance to be the most impactful fields in insurance to lead the way. He also points out that insurance as a sector needs an overhaul, since it is inefficient and hamstrung by old ways of working that are simply not fit for purpose in a digital age. Read on to find out more exciting insights from Rick!\u00a0<\/span><\/p>\n

Please name three of the most promising insurtech start-ups in 2021. Why exactly these? <\/span><\/b>\u00a0<\/span><\/h2>\n

1) <\/span><\/b>Sugar Insure<\/span><\/b>\u00a0<\/span><\/h3>\n

Sugar<\/span><\/a>\u00a0is a great exemplar of\u00a0insurtech. They are using technology to solve a genuine problem that isn\u2019t addressed by traditional insurance. If you live in an informal dwelling, such as an unregistered house or a shack, you can\u2019t get insurance. Earlier this year I<\/span>\u00a0<\/span>interviewed Ntando Kubheka<\/span><\/a>, the CEO and Founder of Sugar.\u00a0\u00a0<\/span><\/p>\n

2) <\/span><\/b>Hadiel<\/span><\/b>\u00a0<\/span><\/h3>\n

Hadiel<\/span><\/a> is a digital health insurtech based out of Nigeria. The tech platform relies heavily on data-driven insights and machine learning to aggregate all stakeholders across the health insurance ecosystem. Like Sugar, Hadiel is providing insurance to an underserved market, making health cover both affordable and accessible.\u00a0<\/span><\/p>\n

3) <\/span><\/b>Pula<\/span><\/b>\u00a0<\/span><\/h3>\n

Pula<\/span><\/a> uses digital technology to provide easier access to insurance for small farmers across the mass market economies of Africa, LATAM, and Asia. These are markets underserved by traditional insurance products. They were named \u201cInsurTech of the Year 2020\u201d at the Africa Insurance Awards.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

What is the biggest obstacle for insurance start-ups that holds back market disruption and meaningful change? <\/span><\/b>\u00a0<\/span><\/h2>\n

Over the past 5 or 6 years, I\u2019ve seen many start-up pitches from\u00a0insurtechs<\/span>\u00a0that all promise to \u201cdisrupt\u201d the insurance market. With the exception of<\/span>\u00a0<\/span>Lemonade<\/span><\/a>, none of them are actually very disruptive. Not in the same way that <\/span><\/span>ZhongAn<\/a>\u00a0has redefined insurance in China.\u00a0<\/span>\u00a0<\/span><\/p>\n

Lemonade stands out, because they redesigned an insurance business model that is genuinely different from the traditional model in the West – theirs is a vertically integrated business, operating a tech platform that administers insurance coverage in a convenient, customer-centric experience. And, their business model operates well within the Western regulatory environment.<\/span><\/p>\n

For start-ups and incumbent insurers, the problem is that we have a catch-22 between the way insurers work and the regulatory environment they operate in. The tight coupling restricts disruptive innovation, because the regulations force a traditional insurance approach. But they also reflect, and protect against, bad\u00a0behaviours<\/span>\u00a0that we\u2019ve seen from insurers.<\/span>\u00a0<\/span><\/p>\n

China broke this deadlock when they gave\u00a0licences\u00a0to<\/span>\u00a0<\/span>Alipay<\/span><\/a>\u00a0and<\/span>\u00a0<\/span>WeChat<\/span><\/a>, and now they are more disruptive across the whole of fintech than any other country in the world. Unless and until Western regulators are willing to give regulatory permission to the likes of\u00a0<\/span>Amazon<\/span><\/a>\u00a0and<\/span>\u00a0<\/span>Facebook<\/span><\/a>, I don\u2019t believe we will see any true disruption from\u00a0insurtech.\u00a0<\/span><\/p>\n

If you were to establish your own insurance start-up, which problem would you solve, and why? <\/span><\/b>\u00a0<\/span><\/h2>\n

For me, insurance is, first and foremost, a safety net. It\u2019s a backstop you know is there and that you can rely on if something bad happens. In the 21st century, this \u201cpeace of mind\u201d we get from insurance should be available and accessible to everyone, regardless of their circumstances.\u00a0<\/span>\u00a0<\/span>
\nBut it isn\u2019t. Traditional insurance products have failed to meet the needs of the poorest and most disadvantaged people on our planet. If I was to start an insurance firm, it would be to make insurance fair, affordable, and accessible to everyone on the planet.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Which insurtech field will be the most impactful and attract funding in 2021? <\/span><\/b>\u00a0<\/span><\/h2>\n

Automation. Whether that is AI or robotic process automation, machine learning or language processing, any tech that automates the manual insurance operation is going to get traction. The reason is simple: the vast majority of insurance processes are routine and repetitive. Automation tech can replace human effort in 99% of the insurance value chain\u2026and it will.\u00a0\u00a0<\/span><\/p>\n

The emergence of\u00a0DeFi\u00a0will take this one step further, subject to navigating the regulatory environment. Because\u00a0DeFi\u00a0(smart contracts on the Ethereum blockchain network) will not only completely automate insurance processes, it will also disintermediate the insurance ecosystem, removing redundant insurance providers from the value chain.\u00a0<\/span><\/p>\n

The future of insurance: what makes you hopeful, what worries you?\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

We will always need insurance. It is not a sector that is going to go away. But it is a sector that needs an overhaul. It is inefficient and hamstrung by old ways of working that are simply not fit for purpose in a digital age. Which is why I see a great future for insurance as technology is applied to streamline operations and adapt insurance to the \u201cnew normal\u201d.\u00a0\u00a0<\/span><\/p>\n

In a post-Covid world, agency is with the individual. The \u201cone-size-fits-all\u201d, fixed-term, restricted small print insurance product is not going to cut it anymore with a generation of side-hustlers who expect insurance to fit into their<\/i> way of living.<\/span><\/p>\n

Nothing worries me about the future of insurance, because I only see progress. It is not a question of whether, but when. This is an inevitable path.\u00a0<\/span>\u00a0<\/span><\/p>\n

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About<\/span><\/b>\u00a0<\/span><\/h2>\n

Rick Huckstep<\/span><\/a>\u00a0is a futurist, creator, and entrepreneur. He speaks to over 110k followers on the tech economy and publishes<\/span>\u00a0<\/span>a weekly newsletter called Wiser!.<\/span><\/a>\u00a0Rick is the Chairman of The Digital Insurer, a tech start-up investor, and a public speaker.<\/span><\/span>\u00a0<\/span>
\nFollow Rick on:<\/span>\u00a0<\/span>LinkedIn<\/span><\/a>\u00a0and<\/span>\u00a0<\/span>Twitter<\/span><\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row css=”.vc_custom_1621415798350{margin-right: 10% !important;margin-left: 10% !important;}”][vc_column][vc_column_text] We continue the series of interviewing insurtech influencers to find out their views on the most promising start-ups, obstacles to market disruption, impactful and attractive fields for funding, and much more. We have already published stories\u00a0with\u00a0Robin Kiera\u00a0and\u00a0Paolo Cuomo, so don\u2019t forget to check out these, too!\u00a0 This time, we […]<\/p>\n","protected":false},"author":12,"featured_media":12516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[348],"tags":[27,157],"class_list":["post-12503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archived","tag-insurtech","tag-insurtech-influencer"],"acf":[],"yoast_head":"\n5 Questions with Insurtech Influencers \u2013 Rick Huckstep - Insly<\/title>\n<meta name=\"description\" content=\"Rick Huckstep an insurtech influencer believes automation and decentralised finance to be the most impactful fields in insurance.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Questions with Insurtech Influencers \u2013 Rick Huckstep - 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