{"id":14340,"date":"2022-02-21T14:41:46","date_gmt":"2022-02-21T11:41:46","guid":{"rendered":"https:\/\/insly.com\/?p=14340"},"modified":"2023-08-18T12:10:49","modified_gmt":"2023-08-18T09:10:49","slug":"5-questions-with-insurance-influencers-hedi-mardisoo","status":"publish","type":"post","link":"https:\/\/insly.com\/en\/blog\/5-questions-with-insurance-influencers-hedi-mardisoo\/","title":{"rendered":"5 Questions with Insurance Influencers: Hedi Mardisoo"},"content":{"rendered":"
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This time, we had a chat with Hedi Mardisoo<\/a>, co-founder and CEO at Cachet<\/a>. Speaking of market trends, Hedi says that insurance companies will be reassessing their service and distribution models, products will become more flexible and personalised, and user experience will be reinvented. Technology will create perfect grounds for this as it brings transparency and defines new norms with regard to service speed and personalisation.<\/p>\n

See what Hedi thought about the rest of our questions.<\/p>\n

What are the top 3 trends in the insurance industry next year?<\/h2>\n

I predict that the main trends will be:<\/p>\n

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  1. insurance companies will be reassessing their service models<\/strong> to decide whether to focus more on direct customer sales, distribution, or MGA underwriting;<\/li>\n
  2. more modular, flexible, and personalised products<\/strong>;<\/li>\n
  3. transparency and user experience<\/strong>. Today, the younger millennial generation, which makes up to 50% of the workforce, is digitally savvy and requires a different type of insurance purchase experience. As a result, they are more demanding towards the price and ease of use of the service. Insurtechs have positioned themselves well in this category.<\/li>\n<\/ol>\n

    What are the main challenges the insurance industry will face next year?<\/h2>\n

    2022 is looking to be a turbulent year for the insurance industry.<\/p>\n