{"id":25062,"date":"2025-04-25T12:03:40","date_gmt":"2025-04-25T09:03:40","guid":{"rendered":"https:\/\/insly.com\/en\/?p=25062"},"modified":"2025-04-25T12:02:48","modified_gmt":"2025-04-25T09:02:48","slug":"ai-makes-insly-feel-like-a-new-startup-risto-rossar-on-the-voice-of-insurance-podcast","status":"publish","type":"post","link":"https:\/\/insly.com\/en\/blog\/ai-makes-insly-feel-like-a-new-startup-risto-rossar-on-the-voice-of-insurance-podcast\/","title":{"rendered":"AI makes Insly feel \u201clike a new startup\u201d: Risto Rossar on The Voice of Insurance Podcast"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/ristorossar\/\" target=\"_blank\" rel=\"noopener\">Risto Rossar<\/a>, founder and CEO of <a href=\"https:\/\/insly.com\/en\/\" target=\"_blank\" rel=\"noopener\">Insly<\/a>, returned to the <a href=\"https:\/\/www.thevoiceofinsurance.com\/podcast\/episode\/35b47ab8\/spep-risto-rossar-ceo-insly-the-future-is-already-here\" target=\"_blank\" rel=\"noopener\">Voice of Insurance podcast<\/a> this month to chat with insurance journalist and editor <a href=\"https:\/\/www.linkedin.com\/in\/mark-geoghegan-852077a\/\" target=\"_blank\" rel=\"noopener\">Mark Geoghegan<\/a> about his business success, Insurtech innovation, and his passion for AI.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/7UTERktG_ws?si=CCQYLBzMPpD4oEdQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Kicking off the discussion, Risto provides a recap of his career so far, including his transition from running a broker business to starting Insly, and why he is a \u201cbuilder and innovator\u201d, not a manager.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He updates listeners on Insly\u2019s recent growth, including how the business has reached profitability, with a loyal client base and longevity in the market. He also outlines Insly\u2019s three strategic pillars for the future: Accelerating sales, developing AI, and seeking out acquisitions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Later in the episode, Mark and Risto dig into the Insurtech landscape and the rapid emergence of AI. Key questions include whether AI will eat no-code software, why AI should be treated like a team member, and why \u201cshowing your working\u201d is so important with AI outputs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Risto, the low-hanging fruit for AI is in driving efficiency savings in areas such as data transfer, proposal generation, and broker submissions, which are the focus of Insly\u2019s new tool <\/span><a href=\"https:\/\/insly.com\/en\/formflow\/\"><span style=\"font-weight: 400;\">FormFlow<\/span><\/a><span style=\"font-weight: 400;\">. But he is confident that fundamental AI disruption is coming to insurance; the question is where and who will it come from?\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the full discussion here for all the insights and why Risto\u2019s focus on AI has made Insly feel \u201clike a new startup\u201d again.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Risto Rossar, founder and CEO of Insly, returned to the Voice of Insurance podcast this month to chat with insurance journalist and editor Mark Geoghegan about his business success, Insurtech innovation, and his passion for AI. Kicking off the discussion, Risto provides a recap of his career so far, including his transition from running a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":25067,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[39,78],"tags":[399,26],"class_list":["post-25062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance-innovation","category-mga","tag-ai","tag-insurance-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Risto Rossar on The Voice of Insurance Podcast | Insly<\/title>\n<meta name=\"description\" content=\"Risto Rossar, returned to the Voice of Insurance podcast this month to chat with insurance journalist and editor Mark Geoghegan about his business 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