{"id":25800,"date":"2026-02-25T17:16:33","date_gmt":"2026-02-25T14:16:33","guid":{"rendered":"https:\/\/insly.com\/en\/?p=25800"},"modified":"2026-02-25T17:16:33","modified_gmt":"2026-02-25T14:16:33","slug":"embedded-insurance-is-key-to-insurer-growth-is-your-tech-stack-ready","status":"publish","type":"post","link":"https:\/\/insly.com\/en\/blog\/embedded-insurance-is-key-to-insurer-growth-is-your-tech-stack-ready\/","title":{"rendered":"Embedded insurance is key to insurer growth – is your tech stack ready?"},"content":{"rendered":"
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The embedded insurance revolution is underway, becoming the preferred way for many consumers to purchase their cover.\u00a0<\/span><\/p>\n

It\u2019s now common to be offered insurance when you buy a car, book a hotel, purchase event tickets, and beyond, with leading brands such as Amazon, Uber, Airbnb, and Revolut already in on the act. As a result, EY has predicted that by 2030, more than <\/span>30% of insurance transactions<\/span><\/a> will take place through embedded channels.\u00a0<\/span><\/p>\n

For insurance companies, this represents a timely opportunity. With the insurance market softening, achieving growth in core product areas such as automotive, travel, home, and contents insurance is only possible by reaching new customer segments through new distribution channels.\u00a0<\/span><\/p>\n

Insurers can innovate how they package and sell products, but persuading customers they need them remains a challenge in an increasingly noisy, competitive world. Capturing them at the point of sale when buying a car, house, or flight tickets is a simple way of making that connection.\u00a0<\/span><\/p>\n

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From opportunistic to strategic – driven by tech<\/b><\/h3>\n

Yet for many insurers, partnering with non-insurance businesses is a relatively unexplored avenue, with many taking an opportunistic rather than a strategic approach to building these relationships.\u00a0<\/span><\/p>\n

But as the market expands and potential partners become more demanding, insurers must ensure their offering matches up. Technology is a big part of doing this successfully.\u00a0\u00a0\u00a0<\/span><\/p>\n

\u201cEvery partner wants their own flavour of insurance based on what customers want and need, yet many insurers try to squeeze them into a box of what they already offer,\u201d says Christian Bangsgaard\u00a0Pedersen, Non-Executive Board Member at Insly.\u00a0<\/span><\/p>\n

\u201cHistorically, a more bespoke approach hasn\u2019t been possible as insurers haven\u2019t been able to build the products fast enough. Now the technology is there to do it, and attitudes towards those channels will see a big shift, and some surprising new winners.\u201d<\/span><\/p>\n

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Building collaborative partnerships through technology\u00a0<\/b><\/h3>\n

Building embedded insurance partnerships today demands a collaborative approach, with insurers listening to partner and customer needs, mining the data, and developing products, pricing, and customer experiences to match.\u00a0<\/span><\/p>\n

Yet, with research showing that <\/span>74% of insurance companies<\/span><\/a> still rely on legacy technology for critical functions, such as pricing, rating, and underwriting, this is hindering their ability to build the kind of embedded insurance offerings partners are looking for.\u00a0<\/span><\/p>\n

Upgrading to a modern platform ensures insurers have the functionality to create flexible and responsive embedded offerings. The following elements are non-negotiable:\u00a0<\/span><\/p>\n

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