{"id":3757,"date":"2018-02-26T09:47:50","date_gmt":"2018-02-26T07:47:50","guid":{"rendered":"https:\/\/insly.com\/?p=3757\/"},"modified":"2022-01-06T19:13:17","modified_gmt":"2022-01-06T16:13:17","slug":"customer-story-cactus-launched","status":"publish","type":"post","link":"https:\/\/insly.com\/en\/blog\/customer-story-cactus-launched\/","title":{"rendered":"Customer Story: Cactus Launched an Online Trading Platform for Commercial Combined and Contract Works Insurance Covers"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/hicactus.com\/\">Cactus<\/a> launched an online trading platform in New Zealand for commercial combined and contract works insurance covers using Insly\u2019s software. To gain a conclusive competitive edge through technological superiority, Cactus needed a capable and flexible software platform to be able to offer these insurance covers. After a global search for the insurance software provider, Insly came out on top.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u201cCactus chose to work with Insly as we had some key areas that were important for us (e.g. the possibility to do web sales, readiness to allow for broker access, different automation and potential to tap into insurer rating engines and data sources). After our initial discussions, it seemed that Insly ticked many of the boxes.\u201d &#8211; Nicholas Rolfe, Managing Director at Cactus<\/span><\/p>\n<h2><span style=\"font-size: 12pt;\"><span style=\"font-size: 18pt;\">Background of Cactus<\/span> <\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Founded in 2012, Cactus is an innovative insurance wholesaler with the aim to provide brokers with effective online tools to quote and bind risks in a simple, no fuss manner. The vision of the company is to make insurance sales and understanding easier for both consumers and sellers alike. Cactus focuses on providing insurance covers in property, motor, and liability and has an XY-strong broker network. Down the line, the company also intends to expand into direct-to-consumer sales. <\/span><\/p>\n<h2><span style=\"font-size: 12pt;\"><span style=\"font-size: 18pt;\">End-to-End Solution<\/span> <\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">The result after customising the Insly platform and developing modules addressing Cactus\u2019s specific use cases is a cloud-based system that accommodates full cycle sales and administration for brokers and has the online sales capacity, enriched by the certain novel, innovative components:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">simple quote forms with easy-to-use lookup services for home, vehicle, and addresses;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">automated rating engine and referral system for all products;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">e-sales process with e-offers, web-based declaration signing process, and document management;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">three online payment options: credit card, premium funding, and bank transfer with synchronisation between accounting software (Xero).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\">Cactus offers multiple insurance covers using Insly\u2019s insurance software:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">commercial combined &#8211; includes business and employers&#8217; liability, corporate vehicles and office insurance;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">domestic combined &#8211; insurance cover for private vehicles, home and interior, divided into comprehensive and standard products. For a smooth quote and bind process, the domestic combined product has API integrations to Cactus\u2019s insurer Ando which provides the rates;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">contract works &#8211; insurance cover for construction projects from start to completion.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\">One of the recent developments was launching the standard product under domestic combined insurance. It is a light version of this product by providing fewer insurance covers, lower sums insured, and a lower price. This makes it easier to offer flexibility and variety in onboarding new customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:317}\"> <span style=\"color: #333333;\"><span style=\"color: #000000;\"><a class=\"btn light-green-border medium radius animated animation-delay-1 book-a-demo, popmake-10953\" href=\"#\">Book a demo<\/a><\/span><\/span><\/span><\/p>\n<h2><span style=\"font-size: 18pt;\">Agile Development Process <\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Insly started the project with a thorough analysis of Cactus\u2019s needs and aspirations, as well as country and business sector specific requirements, defining the scope, budget, and timeline.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">There was some common functionality that needed adjusting to match Cactus\u2019s requirements:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">how to put in place as much relevant automation as possible;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">how to make the process flow as intuitive and easy for the user as possible;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">how to make the documents as short as possible, but not lose the critical information at the same time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\">Managing Director at Cactus, Mr. Rolfe explained, \u201cHowever, we also had a lot of new functionality that we wanted to do differently compared to the classical approach, which required some extra analyses and planning regarding how to configure the Insly platform accordingly.\u201d The full project was handed over with some delays compared to the initial timeline, with an accompanying budget overrun. However, this was mainly caused by extra functionality and mid-term changes in scope, and was approved and welcomed by Cactus.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">\u201cThis is where our agile methodology comes into play,\u201d commented Armido Hirvelaan, Product Owner at Insly. He continued, \u201cIt\u2019s quite obvious that the best ideas come along when some progress is already made, enabling us to experience how the solution works firsthand. A classical waterfall project often fails to accommodate such ongoing scope changes, making participants stubbornly following something that is already known to be inadequate.\u201d<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">It is worth noting that the entire project was done remotely from the beginning to the end, using virtual meetings and calls while managing the difference in time zones.<\/span><\/p>\n<h2><span style=\"font-size: 18pt;\">Lessons Learned <\/span><\/h2>\n<p><span style=\"font-size: 12pt;\">Some learning objectives that should be considered from the project of launching an online trading platform and new insurance covers:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">communication, analysis, and planning. The project involved a lot of that, but perhaps even more would have been needed;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">try to agree on the scope as soon as possible, but leave room for improvements, changes, and consider the potential effect on the budget;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">focus on the minimum viable version instead of an all-inclusive, long-term vision which is something that you will keep on executing for years to come;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">speak the same language &#8211; an MTA might mean something different in the UK than it does in New Zealand;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">testing is the most critical of all, demand test access rights from the beginning. Test yourself, use friends and partners to test. When done, repeat.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:317}\"> <span style=\"color: #333333;\"><span style=\"color: #000000;\"><a class=\"btn light-green-border medium radius animated animation-delay-1 book-a-demo, popmake-10953\" href=\"#\">Book a demo<\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cactus launched an online trading platform in New Zealand for commercial combined and contract works insurance covers using Insly\u2019s software. To gain a conclusive competitive edge through technological superiority, Cactus needed a capable and flexible software platform to be able to offer these insurance covers. After a global search for the insurance software provider, Insly [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[36,78],"tags":[127,128,193,231,69,232,216,75,133,27,79,80,85,89],"class_list":["post-3757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-stories","category-mga","tag-case-study","tag-customer-success-story","tag-insurance","tag-insurance-agency-in-singapore","tag-insurance-broker-software","tag-insurance-singapore","tag-insurance-software-for-brokers","tag-insurance-software-for-mgas","tag-insurance-technology","tag-insurtech","tag-mga","tag-mga-broker","tag-mga-insurance","tag-mga-managing-general-agent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Story: Cactus Launched an Online Trading Platform for Commercial Combined and Contract Works Insurance Covers - 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