To celebrate International Women’s Day 2026, we’re profiling some of the women playing a key role in building Insly, serving our clients, and making the business a success every day.
First up, meet Diana Veider, AI Products, GTM, Sales Growth, who is playing a central role in developing Insly’s new AI layer, Nora.
How has your career journey so far brought you to Insly?
I have spent over 20 years in sales, business development, and building things from zero. I have worked with startups, marketplaces, and B2B technology products, always close to revenue and growth. One of my more recent ventures was Relancer, a marketplace connecting HR managers with recruiters. We scaled it to almost 2 million euros in gross marketplace volume in three years. That experience taught me how to build commercial engines from scratch and align product with real customer pain. If there is no real pain, there is no real business.
Over time, I became less interested in simply selling a product and more interested in understanding the product itself. Why do clients actually buy? What problem are we solving for them? Why is a certain feature built, and is it the right one? I started to enjoy product thinking more than pure sales execution. Not just closing deals but understanding the logic behind the solution and how it creates real value, not only revenue at the end.
I was genuinely fascinated by AI. I know many people still see it as hype, but I wanted to understand it properly. I did not want to sit on the sidelines commenting on it. There is also a practical side to it. If you do not learn how to work with AI, you risk being replaced by someone who does. I chose to step into that world instead of resisting it.
When I had my first deeper conversations with Risto Rossar, Founder and CEO of Insly, I was sold. He sees patterns and long-term shifts that many others miss. I knew I wanted to be part of turning that vision into reality.
What are you currently working on at Insly?
Our AI team operates almost like a small startup inside a larger company, and that means understanding a lot of different verticals at once. Product, sales, positioning, pricing, partnerships, internal alignment. It is a challenge, to say the least. But it is not my first rodeo.
My role sits at the intersection of commercial strategy and execution, with responsibility for how we take our AI solutions to market and turn them into a sustainable revenue stream. That means I work on positioning and messaging, shape pricing logic and commercial models, support enterprise negotiations, and explore white-label partnerships. I connect product decisions with real customer workflows and ensure sales, product, and leadership are aligned on what we are building and why.
At the same time, none of this is a one-person effort. I could not do this without support from marketing, sales, and management. It is a collective build. I own certain pieces of the puzzle and make sure they move forward, but the outcome is always a team result.
A big part of my work is translating between worlds. Engineers think in systems. Insurance teams think in workflows. Commercial teams think in revenue. I sit in the middle and help those perspectives meet in something that actually works.
What do you find most rewarding about working in tech and insurance?
In tech, I like playing a small part in a larger system that makes clients’ lives easier. You build something, and if you do it well, it removes friction in the real world.
With Nora, Insly’s new AI layer, the most rewarding moment is after implementation, when a client sees how it fits into their workflow and realises it actually saves time. The best feedback is when someone says, “This works better than I expected.” That is stronger than any KPI.
I have worked in transport, logistics, HR, cloud services, and industry. Every sector is interesting if you go deep enough. I have been in insurance for about seven months, and I still often feel like the least knowledgeable person in the room. For me, that is a good sign. It means there is a lot to learn. I like that discomfort.
I had heard insurance is boring, but now that I’m inside it, I would say it is one of the most complex and demanding industries I have worked in. And when tech genuinely reduces manual work in that environment, the impact is very visible.
What are you excited about in your future at Insly and in your career?
Honestly, the unknown.
I am at a stage in my career where I am not chasing a title or a predefined next step. I have built companies. I have scaled revenue. I have worked across industries. I am proud of that path.
Right now, I am more interested in being fully present in what I am building and seeing where it leads. AI is still unfolding. Insurance is evolving. There are many directions this could go.
I like being part of that movement instead of trying to control every outcome. I focus on doing meaningful work, learning fast, and staying open to change.
The future does not need to be perfectly mapped. It needs to be interesting.
