Passionate team. Love to
make a difference

Insly delivers results because of its passionate
team and knowledge

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About us

Used in over 60 countries

Over 1000+ brokers have chosen Insly because we deliver results. Insurance businesses have generated over 2 million policies with a total of €1b gross written premiums through our platform.


Built on success

We started as a spin-off of the IIZI Group. Founded in 2000, its digital strategy led IIZI to become the most successful insurance broker in the CEE region. Insly platform itself is an iteration and improvement on the software that played a fundamental role in IIZI’s success, and found its current form through nearly two decades of iterations and good business practice.


Unique skillset

Insly has one of only a few teams in the world that has accumulated a combination of IT and insurance competence. We’re not alienated techies wanting to “revolutionise” insurance from the outside – with experienced insurance brokers at our executive and supervisory boards, Insly is bringing effective solutions to real problems.

A jolly bunch

A jolly bunch

It’s great to work at Insly – a fact that was sealed by winning “The Most Family and Employee Friendly Employer of the Year” award in Estonia in 2016. Practicing agile methods and having a highly motivated, passionate team, we can allow flexible working hours and telecommuting, all the while increasing performance. Our team includes people from 8 different countries, resulting in a diverse, fun-loving crew of innovators.

Global reach

Global reach

While Insly has become an appreciated platform in London, the world’s oldest and biggest insurance marketplace where most of our clients are based in, we have a truly global reach. Time zone by time zone, we see brokers across the world logging in to Insly to kick off their business days.

Meet our senior team

People who believed in our product from day 1. And still do

Get in touch

Risto Rossar

Risto Rossar


Risto’s greatest passion is designing and setting up business models in the insurance distribution business.

Ott Kell

Ott Kell

CEO of Insurer and MGA business

Ott’s passion is building partnerships that last. He is in charge of our ever globalising sales team and oversees Insly sales to new markets.


Piotr Bartos

Leads Insly Poland business

15 yrs INS, AXA Poland, Link 4 (first direct INS co), Piotr leads our Poland business where we have the biggest broker and agent user base.

Robert Kokk

Robert Kokk

CPO of Broker platform

Robert is highly goal-oriented product owner with the love for details, who believes in value-driven approach.

Armido Hirvelaan

Armido Hirvelaan

CPO of Insurer and MGA business

Armido is highly organised product owner who will deliver every project on time, within budget and scope.

Märtin Kosk

Märtin Kosk

Head of Sales to Insurers and MGAs

Märtin likes client meetings and phone calls with the aim of making life of the clients easier through the use of Insly system.

Need to meet us?

Global offices

London, UK

65 London Wall,
London EC2M 5TU,
United Kingdom

Tallinn, EE

Ustus Agur Building,
Lõõtsa 8, 11415
Tallinn, Estonia

Warsaw, PL

Ul. Grzybowa 87
00-844 Warszawa,
+48 22 354 78 05