Risto Rossar starts IIZI Insurance Brokers, the world's first online broker, operating in Estonia, Latvia, Lithuania and Finland.
2013
Insly is born
Identifying a niche for insurance technology, Risto starts Insly, initially selling broker software in Estonia.
2014
New horizons
Insly is chosen for the Startupbootcamp fintech accelerator in London, establishing it in the UK. Later the same year, Insly launches its dedicated software for MGAs and insurers and wins its first MGA client.
2015
Broker platform expands
After years of success in Estonia, Insly expands its insurance broker platform to Poland and Latvia.
Pre-seed raise
Insly raises a pre-seed round of €1.3m, involving Risto and his IIZI partners and investors, to further develop its MGA and insurer platform.
Insly launches Brokerflow, a cutting-edge software platform for insurance brokers worldwide, facilitating the creation and management of proposals, application forms, and risk assessments.
Insly acquires Polish company TubaPay, an application enabling insurance agents to process premium payments via credit card and online. The deal expands Insly’s service offering and forms part of the company’s strategic plan to provide MGAs, insurers, brokers, and agents with all the technology and services they need.
Insly is 10!
Insly celebrates its 10th anniversary, reaching an €8 million annual revenue run rate and achieving profitability.
MGAs
Insurer
Broker
