- Insly’s cinema and film-themed stand drew the crowds
- AI continued to dominate, as implementation replaces experimentation
- Handling broker submissions remains a key tech challenge
Visitors to Insly’s BIBA 2026 stand would be forgiven for thinking they had walked into the wrong building.
Met with popcorn stands and spotlights, it looked just like the foyer of a cinema, with visitors invited to experience famous films – but with an insurance twist – such as ‘Submission Impossible’ and ‘Underwriter Strikes Back’.
The eye-catching design hit the mark, with Insly enjoying one of its most successful BIBA years ever, attracting hundreds of brokers, MGAs, and insurers over the two days.
And even more important than quantity was the quality of the conversations our team had with underwriters, operational specialists, and everyone in between. Visitors were keen to share their current challenges and opportunities, and learn how technology can help them transact more business, boost efficiency, and improve workflows.
These were our key takeaways.
AI moves from experimentation to implementation
The top topic of discussion once again was AI, with nearly every conversation touching on how the technology is impacting insurance businesses. There was a definite shift from last year, with businesses increasingly moving from experimentation to day-to-day implementation. And, added to the mix, is some understandable AI caution amongst brokers, which MGAs, insurers, and tech providers must be cognisant of. AI for AI’s sake doesn’t work – it’s about leading with the value first.
Submission Impossible
We were also reminded that our mock film poster, ‘Submission Impossible’, is a true story for many, with the majority of MGAs and insurers informing us that they are processing only 30 to 40% of broker submissions at best, due to resource constraints, legacy technology, and inefficient processes. There remains a significant opportunity to supercharge their business pipeline and accelerate growth through implementing submission handling solutions – such as Nora – to speed this process up.
Planned for summer release – partnership with Geo Underwriting
Insly also had a cameo elsewhere at the conference, featuring on Geo Underwriting’s stand in a co-branded video. As it’s still early days, we can’t release any further details of the partnership yet. But watch this space – the full story will be out in the summer.
That’s a wrap for another successful year at The BIBA Conference. If we met you on the stand, we look forward to continuing our discussions! And if we missed you but you’re keen to hear more, don’t hesitate to get in touch.
